A new dishware company was launching and wanting a web app that would really stand out. We designed a virtual table setting app where consumers could basically create a table setting out of Teroforma's products. Not only could you design your setting, but you could then one-click "buy" that setting (and modify the number of each item).
It was a truly novel approach to e-commerce that turned "add to cart" / "checkout" into an immersive and fun experience.
I was a lead on the UX on the online experience. One of the few projects that required an actual UX bible that I would LOVE to put online if I was allowed.