The world is trying to contact you. Tell them how and when. Signal & share your Personal Protocol, and if you have a startup, experience tons of inbound communication, or manage a community, your Company Protocol.

A text message at an inappropriate time with important details that need to be written down or emailed.
An email that is highly emotional, the content of which may best be addressed face to face.
An email thread with inappropriate subject lines or thoughtless CCs and BCCs
An important introduction unchecked for weeks on facebook or linkedin.
The ping of a skype or gchat message when you are writing the great American novel.
A million short emails when you prefer a few long ones.
A few long emails when you prefer short ones.

Feeling guilty for not replying to all emails within hours if you prefer a 48 hour cycle.Protocol is a dynamic and syndicated contact sheet, seen most often as an email signature or status update but also functions as an independent site. More specifically, we see it as a preference page to share how and where you want to be contacted. Soon you will be able to embed your protocol in your site of choice. (hey about.me, flavours.me, linkedin.com and wordpress.com)